Vertano Agency is an award-winning email marketing agency and retention marketing consultancy for health and wellness DTC brands. We work as a Klaviyo agency, lifecycle marketing partner, SMS marketing agency, and customer retention agency for ecommerce and Shopify brands generating £500k to £5m in annual revenue. Trusted by leading health, wellness and lifestyle brands including PRESS Healthfoods, Potion Paris, Friendly Turtle, Exhale Coffee and Thera Nordic. Looking for the best email marketing agency, top Klaviyo email marketing agency, or DTC ecommerce email marketing agency? Vertano delivers email marketing services, email campaign design, email automation flows, list growth, segmentation and reporting tied to revenue.
For Growing Health & Wellness Brands
Retention marketing for conscious health and wellness brands. Strategy, infrastructure, and ongoing optimisation that increases customer lifetime value — without compromising brand integrity.
Trusted by conscious health & wellness brands
“Vertano’s strategic work identifying high-LTV product journeys directly drove our 60D LTV increase of 36% and lifted our 1st to 2nd purchase reorder rate by 23%. Highly recommend for any health and wellness brand serious about retention.”
The Problem
You know retention matters. But your customers are drowning in generic campaigns, discount loops, and touchpoints that don’t reflect your brand’s values.
The result? Flattening engagement, stagnant repurchase windows, and a disconnect between what you stand for and how you show up across every channel.
Retention isn’t about sending more messages. It’s about building relationships that reflect your brand’s intention — and convert.
Where Revenue Leaks
Leak — Generic welcome experience — no brand connection formed
Leak — No product onboarding — customers don't know how to get value
Leak — No value reinforcement — customers forget why they bought in the first place
Leak — Reactive winback — too late, trust already eroded
We find the leaks. Then we fix them.
What We Do
We build retention systems that increase customer lifetime value without compromising your brand integrity. Plain language, strategic thinking, sustainable infrastructure.
We analyse your customer data, identify leaks in your repurchase cycle, and map the gaps between where you are and where you should be.
From welcome series to post-purchase nurture, win-back campaigns to seasonal launches — holistic programs across email, SMS, direct mail and WhatsApp that feel like your brand, not a template.
Retention isn't set-and-forget. We monitor performance, test new approaches, and adapt as your business evolves.
Who We Work With
We work with health and wellness brands that care about more than just conversions. You’re building something meaningful — supplements that work, functional foods that nourish, products that reflect conscious values.
If you’re an established DTC brand ready to move beyond reactive campaigns and build retention infrastructure that scales, we should talk.
The Team
Years of retention marketing experience working with health and wellness brands including PRESS Healthfoods and Exhale Coffee. From retention strategy to lifecycle design, Ash has helped conscious brands build systems that reflect their values and drive measurable revenue growth. No jargon, no templates — just strategic retention work designed for founders who care about what they're building.
A backend powerhouse who builds the infrastructure that makes retention actually work. From custom data pipelines to analytics dashboards that surface what matters, Stevan ensures the technical foundation is solid so strategies can execute flawlessly. If it needs to scale, sync, or perform under pressure — Stevan builds it.
Client Results
“Vertano’s strategic work identifying high-LTV product journeys directly drove our 60D LTV increase of 36% and lifted our 1st to 2nd purchase reorder rate by 23%. They don’t just execute campaigns — they diagnose what’s broken, uncover the customer behaviours that matter, and build retention strategy that aligns with our brand values. Highly recommend for any health and wellness brand serious about retention.”
Ready When You Are
Get your free Retention Health Score — a 30-minute audit of your customer data and current touchpoints. We’ll identify the biggest opportunities to increase LTV and reduce churn.